As the digital marketing world continues to evolve, more real estate brokers are spending extra time maximizing their lead generation efforts using digital solutions. Although the National Association of Realtors reported that only 12 percent of realtors generated new business through their digital marketing efforts, the agency also reported that digital solutions will grow by 20 to 30 percent over the next several years. Social media marketing is one of the most popular methods realtors use to connect with potential buyers.
Maximizing Digital Trends in Real Estate 2017
Referrals and repeat business will remain two of the most effective real estate marketing tools. However, successful realtors now understand they must implement digital solutions to continue to grow their businesses through referrals and repeat business. A popular trend in digital marketing is through online reviews. Potential homebuyers who search online for reputable brokers are conditioned to trust online reviews, according to the National Association of Realtors. Realtors should ask for an online review every time they close a deal with their customers.
Keep in mind that realtors can receive an online review even if they did not close the transaction. One of the most powerful digital marketing tools behind online reviews is they work like an evergreen referral. As long as the internet exists, that review will remain. Realtors should request that their customers leave their reviews on reputable real estate websites such as Zillow, Homes.com, Realtor.com and Trulia.
Private Social Media Marketing
A popular trend among realtors is to use private social media marketing. An example would be setting up a private group on Facebook that discusses the latest real estate trends, statistics and adding updated listings. Some realtors use private groups for their VIP customers and their local community leaders and sponsors. The demand for private groups on social media is rising, and Facebook and LinkedIn are adapting to meet that demand. Successful realtors are growing their businesses using social media, and private groups are a big part of their digital marketing efforts.
Referrals, repeat business and in-person real estate marketing will always play a big role in successful real estate marketing campaigns. Although technology and digital marketing are changing the real estate landscape, connecting with people will always remain the most effective marketing strategy. Successful realtors understand that their customers must get to know them, get to like them and most importantly get to trust them. The key to real estate success is to find a new audience and grow that audience into a network.
Daniel Palmier is a leading Boston CEO, Real Estate Investment Manager, and Founder of UC Funds.