Whether you are making plans to purchase a new home or to invest in real estate, you likely have plans to apply for a mortgage in the near future. Real estate prices can be astronomical, and a mortgage gives you the option to fund your purchase without having to save up the full sales price and closing costs. If you are preparing to apply for a real estate loan soon, consider these basic concepts as you explore the loan programs available.
The real estate sector has been intrinsically tied to the American economy for centuries. It is sometimes said that all property owners in the United States are investors at heart; this adage is confirmed by the considerable number of real estate transactions that close each day. Continue reading
Complacency is cancer to leadership. Getting into a groove can turn into being stuck in a rut without you ever noticing. So, how can you combat complacency? Test yourself, measure your current skill and ability in several key areas on a regular basis. Here’s a list to get you started. Continue reading
As the digital marketing world continues to evolve, more real estate brokers are spending extra time maximizing their lead generation efforts using digital solutions. Although the National Association of Realtors reported that only 12 percent of realtors generated new business through their digital marketing efforts, the agency also reported that digital solutions will grow by 20 to 30 percent over the next several years. Social media marketing is one of the most popular methods realtors use to connect with potential buyers.
Maximizing Digital Trends in Real Estate 2017
Referrals and repeat business will remain two of the most effective real estate marketing tools. However, successful realtors now understand they must implement digital solutions to continue to grow their businesses through referrals and repeat business. A popular trend in digital marketing is through online reviews. Potential homebuyers who search online for reputable brokers are conditioned to trust online reviews, according to the National Association of Realtors. Realtors should ask for an online review every time they close a deal with their customers.
Keep in mind that realtors can receive an online review even if they did not close the transaction. One of the most powerful digital marketing tools behind online reviews is they work like an evergreen referral. As long as the internet exists, that review will remain. Realtors should request that their customers leave their reviews on reputable real estate websites such as Zillow, Homes.com, Realtor.com and Trulia.
Private Social Media Marketing
A popular trend among realtors is to use private social media marketing. An example would be setting up a private group on Facebook that discusses the latest real estate trends, statistics and adding updated listings. Some realtors use private groups for their VIP customers and their local community leaders and sponsors. The demand for private groups on social media is rising, and Facebook and LinkedIn are adapting to meet that demand. Successful realtors are growing their businesses using social media, and private groups are a big part of their digital marketing efforts.
Referrals, repeat business and in-person real estate marketing will always play a big role in successful real estate marketing campaigns. Although technology and digital marketing are changing the real estate landscape, connecting with people will always remain the most effective marketing strategy. Successful realtors understand that their customers must get to know them, get to like them and most importantly get to trust them. The key to real estate success is to find a new audience and grow that audience into a network.
Daniel Palmier is a leading Boston CEO, Real Estate Investment Manager, and Founder of UC Funds.
“The sale of the Millennium Tower Boston’s grand penthouse is a vote for the “new Boston” and an endorsement of Millennium Partners, according to Bates.”
That’s David Bates, author of the Bates Real Estate Report commenting on the recent sale of the penthouse in the Millennium Tower. With an asking price of $37.5 million, any sum close to that would make it the most expensive condominium in Boston’s history. The Millennium Tower is certainly not shy, it’s development has been featured in the Boston Business Journal, Banker & Tradesman, the Boston Herald and Boston Globe. Expected to live up to its hype, the Millennium Tower is set to include a two-level club with a lifestyle program for its residents and a restaurant with celebrity chef Michael Mina at the helm. You can read more about the mystery sale here. Continue reading
What’s better than another story about a local running the Boston marathon for charity? Meet Jerry Seelen. You’ll find him on the streets of Hingham training for the Boston marathon with his youngest son, Nick in his wheelchair. He’ll be running the marathon to raise money for the South Shore Hospital.
You can read more about Jerry Seelen here
This year, I will be running the marathon to support InterVol and Brigham and Women’s Hospital.
InterVol’s charity work concentrates of multiple communities in need. Aside from repurposing medical equipment to serve the community of Haiti, InterVol runs a Volunteer Medical Professionals Program, Friends Across Borders, and is committed to enhancing the lives of children at the Home of Hope Orphanage. More information about InterVol can be found here. Continue reading
Here is another great article about how much our real estate market is taking off and isn’t showing any signs of dropping off in the near future. Scott Van Voorhis gives us the hard numbers, demonstrating what we at UC Funds had already predicted: while residential sales are steadily increasing with December the busiest in over a decade, Condo sales are climbing at a rapid pace, reflecting Massachusetts’s strong economy. Boston gets a particular mention for some of the biggest gains in residential sales in 2015. Continue reading
Gelzinis: Firefighter Follows Uncle’s Heroic Path
Given what happened to his uncle Ray, one might logically assume the last thing 26-year-old Joe Morris would want to do with his life is become a firefighter.
But there he was yesterday standing tall and proud as his uncle, retired Newton Fire Lt. Raymond McNamara, pinned the badge of the Quincy Fire Department on Joe’s broad chest. Continue reading
The Palmier family spend most of their free time getting out and about Boston. If it’s happening in Boston, we’ve been there. I’ve put together a list of my top favorite things to do in Boston during the winter to keep busy and enjoy yourself while you’re at it. To read more about me, what I do and what else I’m writing about click here.
There are 40 great hills in and around Boston which make perfect sledding terrain for young and old. If you’re lacking a sled, you can pick one up at any hardware store on the way. Here is a brief list of some of the Palmier family’s favorite spots:
- Flagstaff Hill on Boston Common (near the baseball diamond)
- Larz Anderson Park in Brookline (perfectly huge hills for the adventurous)
- Spy Pond in Arlington
- Prospect Hill Park in Waltham (great for long runs)
- Seven Bump Hill in Malden
- Borderland State Park in Easton/Sharon (behind the Ames Mansion)
This week, Bloomberg Business released its ranking of the most innovative states in America and Massachusetts took the lead with California coming a close second. Having been in the real estate and financing business in Massachusetts for over 25 years, for myself and the team at UC Funds it came as no surprise that Massachusetts is still churning out the best and brightest. We see it in our work every day in the people we work with who strive to improve the quality of life for those who live in the greater Boston area.
In this article by Michelle Jamrisko for Bloomberg, Nariman Behravesh, Chief Economist at HIS Inc. had a lot to say about how much innovation has contributed to the state of Massachusetts.
The Boston area’s Route 128 eked out a victory over Silicon Valley, as Bloomberg’s ranking of the most innovative states in the U.S. illustrates how universities can juice local economies. Continue reading